# Settings (/docs/user-guide/settings)

Signal has two groups of settings: **brand settings**, in the sidebar while you're viewing a brand, and **organization settings**, which cover everything shared across your brands.

## Brand Settings [#brand-settings]

### Brand [#brand]

Edit the brand's **Brand Name**, **Brand Slug**, **Website**, **Additional Domains**, and **Brand Aliases**. Additional domains count as your brand's citations and apply to past citations immediately. Aliases help Signal find mentions in new answers. See [Brand Setup](/docs/user-guide/brand-setup#managing-brand-details-later).

### Competitors [#competitors]

Manage the competitors tracked alongside your brand, up to 500 per brand. Each competitor has a name, its domains, and optional aliases. Competitors are judged exactly like your brand, and when you add one or change its names or domains, Signal re-judges recent answers for it in the background, so its history stays comparable.

### Prompts [#prompts]

Manage the questions Signal asks AI engines:

- **Add prompts** — Type them one at a time, or paste several at once, one per line
- **Suggest Prompts** — Get AI suggestions that skip what you already track
- **Edit** — Change a prompt's text and tags
- **Enable or disable** — Pause tracking without losing a prompt's history
- **Remove** — Delete prompts you no longer need
- **Premium models** — On Growth and Pro, choose which premium models a prompt is tracked on

Save your changes with the bar at the bottom of the page. See [Prompt Wizard](/docs/user-guide/prompt-wizard#adding-prompts-later).

### LLMs [#llms]

Choose which AI platforms this brand is tracked on, and see how many premium pairings are in use. See [Platforms](/docs/user-guide/platforms).

## Organization Settings [#organization-settings]

Open your account menu and click the organization's name to reach its settings. Some pages are only available to organization admins.

| Page | What it's for |
|------|---------------|
| **Organization** | The organization's name and slug |
| **Brands** | Every brand in the organization, and **New Brand** to add one |
| **Team** | Invite teammates and manage members and pending invitations ([details](/docs/user-guide/registration#invite-your-team)) |
| **Billing** | Your plan, usage, add-ons, and payment details ([details](/docs/user-guide/billing)) |
| **API Keys** | Issue and revoke keys for the [REST API](/docs/api) and [MCP](/docs/api/mcp) |
| **API** | The API reference |
| **MCP** | How to connect an AI client to Signal over MCP |