Citation Analysis
See which sources AI engines cite when they answer your prompts.
Citations Page
The Citations page shows which domains and pages AI engines cite when responding to your prompts, filtered by time range, platform, and tags. Engines that search the web, like ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode, cite their sources; a model answering without web search returns none.
What You'll See
| Section | What it shows |
|---|---|
| Total Citations, Unique Domains, Brand Citation Share | How many citations your prompts collected, from how many domains, and what share link to your brand's domains |
| Top Cited Domains | The domains AI engines reference most for your prompts |
| Top Cited URLs | The individual pages cited most, with each page's title and type |
| Citation Flow | Which engines cite a domain, and which of its pages they cite |
| Recent Changes | New and dropped pages and domains over the selected period |
| Content Gaps | Prompts where competitors are cited but your brand isn't |
| The subreddits AI engines cite when answering your prompts | |
| Google Shopping | Products Google AI Mode surfaced, when you track it |
Source Categories
Every cited domain is sorted into a category, so you can see the shape of your sources without tagging them by hand: Brand, Competitor, Editorial, Reviews, Ecommerce, Social, Developer, PR, Reference, Institutional, and Other.
Citations to your website and your brand's additional domains count as Brand. If you spot one of your own domains, or a competitor's, filed under another category, you can add it as a brand domain or to an existing competitor straight from the domain list.
Why Citations Matter
Citations tell you:
- What sources AI engines trust in your category — the pages you want to appear on or outrank
- Where competitors are getting cited — revealing content gaps and outreach targets
- Which of your pages AI engines reference — showing what content already works for AEO
Using Citation Data
When competitors are cited more than your brand:
- Open Content Gaps to find the prompts where they're cited and you aren't
- Look at the specific URLs being cited and what those pages offer
- Create or improve your own content, or pitch the third-party sites AI engines already cite
- Run an audit afterward and compare it with an earlier one to see whether your citation share improved
The Opportunities page turns the same data into a ready-made list of content, outreach, and community ideas, refreshed weekly.