Sentiment
See how AI answers describe your brand when they mention it.
Sentiment Page
The Sentiment page shows the sentiment of the AI answers that mention your brand. Each answer that names you is read for its sentiment toward you: positive, neutral, mixed or negative. Answers that don't mention you aren't counted.
The sentiment score runs from 0 to 100. Positive answers count 100, neutral and mixed ones 50, and negative ones 0. A score of 50 means AI is neutral about you on balance; above 50, praise outweighs criticism, and below it, criticism outweighs praise. Most answers state facts rather than opinions, so a factual mention doesn't count against you.
| Section | What it shows |
|---|---|
| Sentiment | How the answers that mention you split by sentiment, with your score in the middle. Like visibility, it counts each prompt's latest answers, so it matches the overview's Sentiment card |
| Sentiment Trends | Your score over time beside your top competitors', ending on today's figure |
| Sentiment by Model | The score for you and each tracked competitor, per AI engine |
| What AI Says About You | The passages behind the clearest criticism and praise, one per prompt, linked to the prompt they came from |
| Sentiment by Prompt | Each prompt's score over the whole period, highest first, with links to its positive and negative answers. Click Mentions, Score, Positive or Negative to sort by that column |
Filtering Responses by Sentiment
On the Responses page and a prompt's LLM Responses tab, a bar above the answers shows how they split by sentiment. Click a sentiment, in the bar or below it, to show only those answers; click it again to clear the filter. You can also show only the answers that don't mention you.
The sort control beside it orders answers newest first, most negative first or most positive first. Within a sentiment, the answers whose sentiment is clearest come first.
Reading a Response
Each company an answer mentions gets a badge with its position among your tracked companies and the answer's sentiment toward it. Click a badge to highlight the passage that sentiment was read from; click it again to clear it.