Settings

Configure your brand, competitors, prompts, platforms, team, and API keys.

Signal has two groups of settings: brand settings, in the sidebar while you're viewing a brand, and organization settings, which cover everything shared across your brands.

Brand Settings

Brand

Edit the brand's Brand Name, Brand Slug, Website, Additional Domains, and Brand Aliases. Additional domains count as your brand's citations and apply to past citations immediately. Aliases help Signal find mentions in new answers. See Brand Setup.

Competitors

Manage the competitors tracked alongside your brand, up to 500 per brand. Each competitor has a name, its domains, and optional aliases. Competitors are judged exactly like your brand, and when you add one or change its names or domains, Signal re-judges recent answers for it in the background, so its history stays comparable.

Prompts

Manage the questions Signal asks AI engines:

  • Add prompts — Type them one at a time, or paste several at once, one per line
  • Suggest Prompts — Get AI suggestions that skip what you already track
  • Edit — Change a prompt's text and tags
  • Enable or disable — Pause tracking without losing a prompt's history
  • Remove — Delete prompts you no longer need
  • Premium models — On Growth and Pro, choose which premium models a prompt is tracked on

Save your changes with the bar at the bottom of the page. See Prompt Wizard.

LLMs

Choose which AI platforms this brand is tracked on, and see how many premium pairings are in use. See Platforms.

Organization Settings

Open your account menu and click the organization's name to reach its settings. Some pages are only available to organization admins.

PageWhat it's for
OrganizationThe organization's name and slug
BrandsEvery brand in the organization, and New Brand to add one
TeamInvite teammates and manage members and pending invitations (details)
BillingYour plan, usage, add-ons, and payment details (details)
API KeysIssue and revoke keys for the REST API and MCP
APIThe API reference
MCPHow to connect an AI client to Signal over MCP